Branding is way more than just a cool logo. It’s everything. When was the last time you bought something based on the companies logo alone?
Branding is your identity. Think of every interaction you have with a customer, whether it be on the phone, on email, on zoom or in person. The way you are perceived by your customer is your brand.
When you think of it like that, it can become quite overwhelming and well let’s be honest, time consuming. If you’re just starting out as a new business owner, it would be easy to neglect this work and just concentrate on those cold calls for a few quick wins. We get it. It’s not an immediate priority for some. But it should be.
Competition is increasing every day, customers have more choices than ever when deciding who to buy from, therefore you need a strong brand, to get people’s attention and to stand out.
Yes, that can come from a bold looking logo with bright colours. Or even a super-duper website with incredible UI/UX, but if that first interaction you have with a customer falls down, then they’re not coming back. Whether it be a short, unhelpful email, or the form on your website breaks, the outcome is the same.
After that first interaction with a potential customer, your business suddenly becomes human. It is here where you can start to create an emotional attachment with your customer, and not just hide behind a logo.
A strong brand connects people on an emotional level. Whether you’re providing a service or a product, the person on the other end of the phone feels good when they interact with you.
A brand is not just a logo. It goes way deeper than that…
But how do you even start the process? Start with the brand strategy; who are you looking to target, who are your competitors, what is your story, why have you started this business? You’ll be surprised at just how difficult these are to answer – no one said this will be easy!
We offer brand workshops as we know this is a daunting process to tackle alone. We are here to help! Even just for a chat. It’s good to talk.
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