The popularity of Halloween in the UK is increasing every year, so don’t miss a trick when pulling together your marketing strategy.
Interesting factoid but trick or treating can be traced back to the 19th century in Celtic Britain. Back then people believed that on October 31st, the souls of the dead came back to our world. People got dressed up as demons and ghosts and danced around a bonfire, having treats to satisfy the evil spirits.
We think that tradition has stopped now. (But don’t quote us on that…)
So what does this have to do with marketing?
The term trick or treat didn’t actually reach America until the 1920’s but fast forward 100 years and it’s stated that American consumers spend around 8 billion dollars for this one night. UK spending isn’t as big but according to Statista, in 2019 we spent £474 million. Still big money though! This figure has doubled since 2013, so there is loads of scope for marketing to increase this figure further. See where we’re going with this?
Marketing ideas and examples
Branded games
Games can promote all aspects of your marketing strategy. From adding an interactive element to your standard emails, to rewarding your target audience with prizes and promoting real-world purchases, its a tactic that can’t be underestimated.
Interactive posts
Create a quiz that helps people decide which Halloween costume they ought to wear and when the results are in, get them to share their findings.
Online events
Organise an online event with online games and activities. Halloween gives you a great opportunity to encourage participation, so why not make use of it!
Physical events
If there are no restrictions in place, have an event or party. The parents of under-fives are some of the biggest spenders around Halloween.
Physical site decorations
Decorate a space with all things Halloween.
Product packaging
Revamped packaging can promote impulse buying within seasonal timeframes and should be incorporated into your marketing strategy.
Promotional gifts
Free promo gifts can result in some great online interaction.
Remarketing (PPC)
Grab peoples attention by using themed banners. Svedka Vodka absolutely nailed this in their 2017 ‘Banner Ad Curse’ marketing campaign. This saw eerie banners following users around like a stalker and reminding them that their every move is being watched.
Social media
In 2020 #Halloween2020 featured in over 963.7K posts. Tag onto halloween hashtags to increase engagement on your social channels.
Themed web pages
Add Halloween themes to your website. From landing pages to banners, there is plenty of scope to create some scary online experiences.
User-generated content
Challenge your followers to upload and tag their best Halloween photos to be in with the chance of winning a prize/reward.
YouTube and online videos
Halloween is the perfect time to create some great visual content to get your company noticed.
Don’t miss a trick this Halloween.
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