Places Rebrand

Their story… 

Situated in one of the most prestigious business and leisure locations in Birmingham, PLACES offer property owners the most efficient route to a successful let or sale. The Places Birmingham rebrand took shape from here.

Our challenge…

We were challenged to create a new brand identity that would reflect the Places Birmingham rebrand with a quirky, fresh personality and make PLACES stand out in a massively over crowded letting and selling marketplace.

After a series of workshops designed to engage the client and customers, the brand took on several guises before being shaped into what is seen today. The focus of the Places rebrand moved towards a more distinct, confident look that demanded attention.

We created an engaging line that would resonate with the customer, ‘Find your Space’. The sentiment allowed us to create a story that evolved into a journey the PLACES agent could take with the customer. It clearly demonstrated the friendly, personal approach to finding a room/house/flat that would become ‘their space’. Supported with a strong personality, and vibrant colours to match, the brand oozed confidence. A series of guidelines were produced, consisting of a suite of assets to reflect their personality and offering. The Places Birmingham rebrand came together digitally at: placesbirmingham

Deliverables:

• Branding
• Press
• Digital
• Interiors
• POS
• OOH

There’s no place like this place. The Birmingham Places rebrand continues to enjoy success across the letting and sales landscape.

“I’m sure YST have had easier clients to deal with than me! Thankfully they persevered and created our fresh, new brand identity from a jumble of things I wanted. I believe our branding stands out, which in an industry and market place as competitive as ours is a difficult thing to achieve.”

 Jaspal Dhillon Director,
Places Birmingham