
We are YST and we are a creative branding agency based at the Custard Factory in Digbeth. We like to think of ourselves as curators of brand stories. Our team are creative and passionate about telling a good story and we have helped shape brands collectively for a long time.
Creativity is at the heart of our story. To help say hello to our fellow neighbours at Scott house, we set out to design something quirky and cool. The ideas escalated from initial concept to 3d visuals, to print and then photography. This is what happens when we let our Art Director, Emma and Creative Director, Damian loose for a couple of hours! When our creatives come up with a concept, they are like a dog with an old bone. They wont let it go!
Now, if we were to create a range of tinned greatness for our customers, this is how we would see it take shape…

The Classic Brand Strategy
A household favourite, and a go to for many of our customers. It’s a complex yet elegant blend of planning and research with a strong kick of purpose and promise. It will leave you feeling very passionate and content.
Hearty Brand Storytelling
This Hearty Brand Storytelling soup gets rave reviews from our customers. Thanks to its assertive imagination and narrative, this seesaws between authenticity and sweet and savoury flavours in a way that keeps you interested to the bottom of the bowl.


Cream of Creative Branding
This really is the cream of YST! A curious blend of creativity and raw talent, that only comes from a unique creative branding agency. Each mouthful is alive and robust with authenticity! Our Art Director, Emma combines her deep rooted artistry from the fine arts along with Creative Director, Damian with his years of skilled mastery in imagination. Together, they deliver a special fusion of unique and silky smooth flavours!
Organic Brand Workshops
Organic brand workshops really is a sensory overload! Packed with a collaboration of creative expression and exploration leaves your taste buds tingling. Vibrant and satisfying, this flavour is carefully prepared with years of brand awareness and fragrant imagination!

From concept to 3D pre-visuals in Cinema 4D
Our favourite part of the process! Pre-visualisation! Bringing the concept into the virtual three dimensional realm of Cinema 4D. Setting up the scene in a 3D studio with sexy lighting and glorious shinny materials and textures. As a creative branding agency things like this excite us. For more details on our specialisms check this page out!

What’s inside our range? Well, we guess it goes without saying… Custard 😉






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