Now, I can’t guarantee you’ll win your next creative pitch, but you may improve your chances, if you follow these steps. Whether you believe in the pitch process or not, it’s part of our industry. I’ve worked on a fair few pitches in my time, picking up hints and tips along the way, so it’s only fair I share a few of them with you.
1. Get the right team
I’ve been there. Being asked to work on a creative pitch alone isn’t great. Make sure at the very start of the process you form a project team.
Communication is key. Go through the brief as a team. Gain insights. Ask each other questions. Ask the client questions. Scribble over whiteboards, have a workshop and get collaborating!
Ideas can manifest from anyone and anywhere. So choose the right team and ensure everyone is clear on their role, what is expected of them and by when they need to deliver.
2. Preparation
‘Fail to plan, plan to fail’.
With every creative pitch, it’s vital you understand the company you’re pitching to. An understanding of who they are, the challenges they face and their vision, will put you in good stead.
It sounds obvious, but we’ve heard stories of failed creative pitches where basic information of the client’s business has been overlooked.
3. Believe in what you’re pitching
Belief breeds confidence.
Truly believe in what you’re pitching. Whether that be a campaign, a new brand or product; if you don’t believe in it, then those on the other side of the table (or one your computer screen) won’t either. A confident creative pitch, helps create a winning pitch. Go in there fully believing that your idea is the right idea.
4. Have something up your sleeve
Another great tip, I’ve picked up along the way is to have a little something extra to present. Show some initiative. Research other aspects of the business or put forward something that’s outside of the creative brief. Chances are you’re up against a few agencies and your pitch needs to resonate above anyone else’s.
Demonstrating that you’re willing to go the extra mile will make you stand out from the crowd. Ask yourself this; where’s the added value if you just give the client what they want? Surprise them. Create drama. Perform. It is a creative pitch at the end of the day.
Step 5 to a successful creative pitch?
That’s the one I keep up my sleeve. But I’m sure you may have one or two yourself.
The creative pitch process is exciting. You can’t beat the thrill. So above all else, plan meticulously and do what my old football manager used to tell me, ‘go out there and enjoy yourself’.
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