Simplifying the world of Electrical Vehicle Charging through our brand and product launch
With 455,000 plug-in vehicles on the roads in the UK and only 22,000 public charging devices, the demand for private charging points is clear. With a creative, disruptive, yet educational bran product launch, Denmans can help fill that gap.
The world of EV can be overwhelming. Some may say its information overload. All that’s needed is simple, digestible and helpful information. Denmans mission was to provide just that, and asked YST to support them in their product launch.
Working alongside Denmans to help tell the story of the EV charging
Our task was to work alongside Denmans to help simplify EV charging to their customers. We were aware that Denmans new range of products would result in more questions. The plan was to develop a brand and product launch campaign that helped the installers and customers make an informed decision, when deciding on what EV charger to use. Our YST curators worked alongside the Denmans team to help develop the strategy, messaging and creative style for the product launch.
Knowledge is power…
Educating both the installers and customers, was essential when developing the product launch campaign.
Key content was gathered regarding training courses and incentivised government schemes. New content and resources was copy-written to work with the campaign messaging and deployed across the campaign collateral.
Brand and product launch rollout.
After finalising the creative style and messaging, we developed a series of campaign assets and marketing collateral to support the brand and product launch. Denmans would go on to use these across the business, both internally as well as supporting their B2C comms throughout their branches across the UK:
“The EV Brochure and assets created by the YST team has been extremely well received throughout the business. Branches are proud to share it and customers have commented on the great design – it’s helped illustrate our level of knowledge within the ev sector and range available.
The team at YST were extremely helpful and easy to work with. We look forward to working with them moving forward. ”
Laura Blyth
Multi-Channel Marketing Manager,
Denmans