Delivering innovative products and services, the Saint-Gobain group is a world leader in design, production and distribution of construction materials.

Saint-Gobain own some of the most respected companies in the construction sector including: British Gypsum, Jewson, Graham, Weber, Isover, Celotex, Glassolutions, Saint-Gobain PAM and Ecophon.

Together they offer a range of high performance energy-saving products and solutions, to help create great living places and improved daily life.

We typically spend 90% of our time inside a building. So the buildings we live, work and play in, have a huge potential effect on our health and overall sense of comfort. But how often do we consider how they actually perform?

Saint-Gobain’s goal is to contribute rich experiences to create a better, more comfortable, more sustainable future.

The Multi Comfort concept offers comfort from every angle – for everyone, everywhere, whatever type of building they’re occupying.

YST were tasked to assist in the UK campaign launch of the Multi Comfort concept, and we created a solution that fully embraced the Multi Comfort proposition for the individual end user.

This included creating the brand’s visual identity, developing user experiences, maintaining a story through multi-channel collateral and developing a ‘voice’ for the brand.

The stand was structured into four unique rooms. Each room allowed visitors to fully interact between all four comfort points.

The campaign created quite an impact.

On the day, visitors received Saint-Gobain Multi Comfort packs, which included links to informative videos and a ‘day in the life of Multi Comfort’ short film.

Also, qualifying architects received a bespoke hardback book of the technical details, and best practice of Multi Comfort.