Enhancing Subaru’s story through the use of digital touch points
Getting to know the Subaru brand
On the success of winning the opportunity to collaborate with Subaru UK, we were tasked to develop a brand new national website, we covered: discovery & planning, brand awareness, experience UX, design UI and the build, along with SEO and A+B testing as on going support.
Competitor home page research. Subaru model by competitor equivalent and white wall mapping.
Agile development workflow
Initial discovery began, the idea was to dig deeper into current systems and gain better understanding of requirements. We created a statement of work document and stages for an agile workflow. Information gathering began, content was prioritised and the early stages of user flow was redeveloped into a stronger and more user friendly experience.
Back to back UI / Build sprints
After developing the sitemaps, robust user flows and initial wireframes, our designers set off pre-visualising layouts and creating interactive prototypes. This greatly improves the user experience as the layouts can be visualised prior to build stages.
Digital Design Systems
The design system is essentially the building blocks for the developers and further maintenance and improvements of the designs. The UI elements adhered to the UK brand essence; Better Where it Matters and could easily be used across all teams.
“We’re delighted to be working with YST to build the new Subaru UK website. Their passion and expertise for all things digital and creative has been evident from the beginning and we’re excited to work with the team to deliver a website that will work much harder for us and deliver a great customer experience every time.“
Alexandra Bevan Lyons
Head of Marketing