Illustration / Art Direction
THEREPTHEATRE
Telling the story of theatrical performances
We were tasked to create bespoke artwork and marketing material to depict the scheduled shows billed at The Rep Theatre.
Conceptual work from the ground up
As many of the shows were ‘one-offs’, there was little or no supporting promotional material provided, so we were challenged with creating the essence of each show within the marketing collateral.
Collaborating with script writers
This involved reading the script, drawing up roughs and then creating original artwork/photography to help sell the show to the public.
The overall delivery for The REP
We produced posters, leaflets, booklets, magazine ads and other promotional items, as well as playing an active part in the creation of the content for public tours and display material.
“Creative, fresh and responsive, YST translated a number of design briefs into visually impactful designs, that have beautifully complemented our campaign delivery…
…I’m very pleased with their service, and find them a genuine pleasure to work with.”
Paul Reece
Head of Marketing and Communications, Birmingham Repertory Theatre