An established brand taken into new markets
Ultimate Sports Nutrition (USN) is a well established South African sports nutrition company with offices all over Europe and a catalogue of products to suit all types of sports and lifestyles.
USN in the UK is very well known in the bodybuilding arena for its huge product range from proteins to hardcore supplements. These products allow both gym goers and bodybuilding competitors to compete to their full potential. However, its market share and brand awareness in mainstream fitness is limited.
Product education to a wider audience
We were tasked with helping the company break into these varied markets and introduce and educate the product portfolio to a much broader audience. At the same time highlighting that supplements are suitable for all types of sports and healthy lifestyles.
New and conventional media, online, interactive, roadshows, exhibitions, new packaging, PR, videos and much more were employed to get across the USN message out to the market.
Both men’s and women’s health and fitness titles were used for ad campaigns with a strong call to action to monitor ROI. Running, cycling, triathlon and outdoor sports and leisure activities were all targeted with key messages.
A really effective marketing mix
- Strategy and Planning
- Brand building
- Media buying and PR
- Exhibitions & Events
- Design & Creativity
- Video production
- Product literature
- Advertising campaigns
- Social networking
- High Street stores & wholesaler activities
The results:
- 112% sales increase
- Increased mainstream market penetration and brand awareness
- Increased brand awareness in the bodybuilding arena
“Offering solutions beyond their remit, and delivering way beyond our expectations, You Say Tomato have added value at every stage of our client-agency relationship.”
Jason Oakley
UK & European Managing Director