What do high-performing brands actually do differently? This post breaks it down with real stats: from emotional storytelling to consistent visuals, humour, and clarity. Add charts, take notes, and steal the bits that work.

72% of clients say they’re more satisfied working with smaller agencies. We break down why that stat matters — and how our small, focused team at YST brings those benefits to life.

Most local businesses get branding wrong - and it’s not their fault. From dodgy logos to confused messaging, this no-fluff guide breaks down what’s going wrong in Brum and how to fix it.

Think you need big money to look like a big brand? Think again. These simple, no-nonsense tips will help your Birmingham business look polished, professional, and put-together - without the hefty price tag.

What if Birmingham had a Creative Director? We imagined the city as a branding project and let YST take the reins. From killing off tired taglines to rethinking tone, type, and way-finding, this is how we’d rebrand Brum with guts, wit, and zero beige.