Perspectives from our team
Studio Notes.
defining a brand from the inside out
How we uncovered the truth behind Supertouch and turned it into a clear, cohesive brand built on one idea, protective workwear with a conscience.
What Smart Brands Do Differently (And Why It Actually Works)
What do high-performing brands actually do differently? This post breaks it down with real stats: from emotional storytelling to consistent visuals, humour, and clarity. Add charts, take notes, and steal the bits that work.
Why clients are moving to small agencies, and why we think they’re right.
72% of clients say they’re more satisfied working with smaller agencies. We break down why that stat matters — and how our small, focused team at YST brings those benefits to life.
The Birmingham Brand Bible: What Local Businesses Get Wrong (and How to Fix It)
Most local businesses get branding wrong - and it’s not their fault. From dodgy logos to confused messaging, this no-fluff guide breaks down what’s going wrong in Brum and how to fix it.
How to Make Your Birmingham Business Look Like a £10 Million Brand (on a £10 Budget)
Think you need big money to look like a big brand? Think again. These simple, no-nonsense tips will help your Birmingham business look polished, professional, and put-together - without the hefty price tag.
Rebranding Birmingham: What Would Happen If the City Had a Creative Director?
What if Birmingham had a Creative Director? We imagined the city as a branding project and let YST take the reins. From killing off tired taglines to rethinking tone, type, and way-finding, this is how we’d rebrand Brum with guts, wit, and zero beige.