A lot of what the world is doing at the moment is connecting on a human level and the curators at YST are always touched by a story of compassion and real life. So when we read this link about GoPro we had to share it.
In a letter from founder and CEO Nicholas Woodman on the GoPro site, he writes, “GoPro helps people capture and share their lives’ most meaningful experiences with others – to celebrate them together. Like how a day on the mountain with friends is more meaningful than one spent alone, the sharing of our collective experiences makes our lives more fun. The world’s most versatile cameras are what we make. Enabling you to share your life through incredible photos and videos is what we do.”
In a Nutshell: Think it. See it. Do it.
Measure of Success: The brand recently added a Periscope integration, allowing users to broadcast live from their HERO4 Black or Silver cameras, among countless other partnerships, including one with the NHL. It also recently announced it expected 2015 revenue to be $1.6 billion.
Why it Works: It’s all about community and sharing. According to boilerplate, what began as an idea to help athletes document themselves, GoPro has “become a standard for how people capture themselves engaged in their interests, whatever they may be.”
Source: https://www.linkdex.com/en-gb/inked/brand-story-examples/
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